Briefly define what is branding, marketing, advertising, public relations and journalism. If you were to create a campaign for the Johnson & Johnson brand ‘Savlon’ promoting the use of their antiseptic, handwashing liquid, body soaps and hand-sanitizers in these testing times with the COVID-19 Coronavirus pandemic causing so much illness all over the world, describe in brief how you would use branding, marketing, advertising and journalism to further the public relations process (incorporating IMC) to create a relationship with the customers remotely. (300 words – 400 words) (the subject is journalism)
Briefly define what is branding, marketing, advertising, public relations and journalism. If you were to create a campaign for the Johnson & Johnson brand ‘Savlon’ promoting the use of their antiseptic, handwashing liquid, body soaps and hand-sanitizers in these testing times with the COVID-19 Coronavirus pandemic causing so much illness all over the world, describe in brief how you would use branding, marketing, advertising and journalism to further the public relations process (incorporating IMC) to create a relationship with the customers remotely. (300 words – 400 words) (the subject is journalism)
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Briefly define what is branding, marketing, advertising, public relations and journalism. If you were to create a campaign for the Johnson & Johnson brand ‘Savlon’ promoting the use of their antiseptic, handwashing liquid, body soaps and hand-sanitizers in these testing times with the COVID-19 Coronavirus pandemic causing so much illness all over the world, describe in brief how you would use branding, marketing, advertising and journalism to further the public relations process (incorporating IMC) to create a relationship with the customers remotely. (300 words – 400 words) (the subject is journalism)
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