Hungry Nothing Ltd is opening a chain of new fast-food restaurants in the Caribbean. The company is new to this territory and would like to build up a strong positive image so that they can achieve likeability by potential customers as well as the communities they are establishing the restaurant outlets. A) Identify and explain the most suitable promotion mix tool that Hungry Nothing Ltd can use to achieve their objective. B) After one year in the Caribbean, Hungry Nothing Ltd has developed a totally new burger that is plant-based made with organic ingredients at a special introductory price. This will be the first of this kind of burger being offered by the chain. Describe four (4) types or advertising campaigns that the company can employ (use of examples to illustrate) and recommend the type of advertising campaign that should most likely used by Hungry Nothing Ltd for the plant based burger providing a justification for your choice. C) Based on the most recent report completed by the marketing team at Hungry Nothing Ltd, it seems that the company has not been able to reach its target audience. The restaurant's demographic is within the age range of 18 to 25 with social media being identified as the best medium to reach this group. Ads have been strategically placed on Twitter, Instagram and Facebook as the media vehicles to transmit the message but the ads have not been noticed among the sea of competitors content. Explain the issue Hungry Nothing Ltd may be facing and discuss two strategies (with the use of examples) the restaurant chain can use to overcome the identified challenge.

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Hungry Nothing Ltd is opening a chain of new fast-food restaurants in the Caribbean. The company is new to this territory and would like to build up a strong positive image so that they can achieve likeability by potential customers as well as the communities they are establishing the restaurant outlets. A) Identify and explain the most suitable promotion mix tool that Hungry Nothing Ltd can use to achieve their objective. B) After one year in the Caribbean, Hungry Nothing Ltd has developed a totally new burger that is plant-based made with organic ingredients at a special introductory price. This will be the first of this kind of burger being offered by the chain. Describe four (4) types or advertising campaigns that the company can employ (use of examples to illustrate) and recommend the type of advertising campaign that should most likely used by Hungry Nothing Ltd for the plant based burger providing a justification for your choice. C) Based on the most recent report completed by the marketing team at Hungry Nothing Ltd, it seems that the company has not been able to reach its target audience. The restaurant's demographic is within the age range of 18 to 25 with social media being identified as the best medium to reach this group. Ads have been strategically placed on Twitter, Instagram and Facebook as the media vehicles to transmit the message but the ads have not been noticed among the sea of competitors content. Explain the issue Hungry Nothing Ltd may be facing and discuss two strategies (with the use of examples) the restaurant chain can use to overcome the identified challenge.

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