Internet MarketingPlease be sure to use practical and real examples to explain.Budweiser is an American-style pale lager produced by Anheuser-Busch, part of AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become one of the largest-selling beers in the United States. Discuss the legal constraints a marketer should consider when managing social media channels for Budweiser. From a macro-environmental perspective, consider the extent to which digital channels are replacing physical channels.Discuss the extent to which the nine key strategy decisions are important to a new online retail business.

Answered: Internet Marketing Please be sure to…

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

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Question

Internet Marketing

Please be sure to use practical and real examples to explain.

Budweiser is an American-style pale lager produced by Anheuser-Busch, part of AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become one of the largest-selling beers in the United States. Discuss the legal constraints a marketer should consider when managing social media channels for Budweiser. From a macro-environmental perspective, consider the extent to which digital channels are replacing physical channels.

Discuss the extent to which the nine key strategy decisions are important to a new online retail business.

Expert Solution

Step 1

The following are a few crucial strategic choices that Budweiser must make in its online retail business:

Creating a website with a functional and user-friendly search and navigation system.
The website's graphics must be of a high caliber, and the product descriptions must be comprehensive and simple to grasp.