Internet Marketing Please be sure to use practical and real examples to explain. Budweiser is an American-style pale lager produced by Anheuser-Busch, part of AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become one of the largest-selling beers in the United States. Discuss the legal constraints a marketer should consider when managing social media channels for Budweiser. From a macro-environmental perspective, consider the extent to which digital channels are replacing physical channels. Discuss the extent to which the nine key strategy decisions are important to a new online retail business.
Internet Marketing Please be sure to use practical and real examples to explain. Budweiser is an American-style pale lager produced by Anheuser-Busch, part of AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become one of the largest-selling beers in the United States. Discuss the legal constraints a marketer should consider when managing social media channels for Budweiser. From a macro-environmental perspective, consider the extent to which digital channels are replacing physical channels. Discuss the extent to which the nine key strategy decisions are important to a new online retail business.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Internet Marketing
Please be sure to use practical and real examples to explain.
- Budweiser is an American-style pale lager produced by Anheuser-Busch, part of AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become one of the largest-selling beers in the United States. Discuss the legal constraints a marketer should consider when managing social media channels for Budweiser. From a macro-environmental perspective, consider the extent to which digital channels are replacing physical channels.
Discuss the extent to which the nine key strategy decisions are important to a new online retail business.
Expert Solution
Step 1
The following are a few crucial strategic choices that Budweiser must make in its online retail business:
- Creating a website with a functional and user-friendly search and navigation system.
- The website's graphics must be of a high caliber, and the product descriptions must be comprehensive and simple to grasp.
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