How are you going to select the people for your virtual team? What kind of tools (if any) will you use? • What are some of the challenges to be expected from managing a virtual team? How are you going to handle the challenges? • How will you manage the productivity of the team? How do you plan to schedule meetings and communication within the team?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You are tasked with building a new team for a global Digital Strategic Business Initiative for your organization. Your team will be located in different geographic regions and members will be from different functional domain (e.g., IT, customer support, marketing, sales). Because the firm gives you the opportunity to build your team i.e., you can select the people you want on your team. Your boss asks you to write down for her how you plan to set-up and manage the team. You prepare a written report for her (which is this written essay).

Assessment Guidelines

Your boss wants you to cover the following aspects:

• How are you going to select the people for your virtual team? What kind of tools (if any) will you use?

• What are some of the challenges to be expected from managing a virtual team? How are you going to handle the challenges?

• How will you manage the productivity of the team? How do you plan to schedule meetings and communication within the team?

• What are your own leadership principles and how will you get them to work out in your role of manager of that virtual team? Your organization practices good H/R management methods and you have access to a variety of psychometric and competency testing tools. There are no budget constraints for you

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