Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Need answers for sub-part 7 , 8 , and 9

Transcribed Image Text:Read and understand the statements. If the statement is correct then
choose TRUE and if the statement is incorrect then choose FALSE. *
True
False
The success of global
business depends only on
the domestic environment
Elimination of barriers to
trade and information
technology are key aspects
of globalization
People who move across
cultures experience culture
shock
Awareness of cultural
differences is only important
for expatriate employees as
well as those at the host
location and not essential for
the HR manager at corporate
headquarters
Consistency in the ways of
managing people on a
worldwide basis in order to
build, maintain and develop
corporate identity is needed
by multinational
organizations
When a foreign subsidiary
matures, local human
resource planning and
staffing changes
financial, marketing and
human criteria in making
decisions is important for
multinational ventures
An expatriate is an employee
transferred out of their home
base to the firm's
international operation
Awareness of cultural
differences helps worker's
family adjust and enjoy the
international assignment and
likelihood that the employee
will stay in the assignment
for the duration is enhanced
Offshoring involves a
company subcontracting a
certain production function
to a third party
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