Creative Thinking: TRIX CEREAL (Using Scamper tool to recognize businessopportunities)Now we are going to do a scenario activity where you will get recognize business opportunities in a realworldsimulation using SCAMPER tool. You are part of a marketing team for the smallfood company in Turlock, General Mills. Today, your team was given the following task The company wants toexpand its market share, and coll-more cereal-but not necessarily as a food product. Therefore, the company nowwants your team to generate as many possible alternative uses (besides as a breakfast cereal) for Trix cereal.Specifically, your boss has asked your team to present your ideas to the executive board, which will includeprospective investors. Use the SCAMPER chart below to come up with ideas. Cereal website:http://generalmills.com/Brands/Cereals/Trix.aspxSCAMPER TRIX CEREALSSubstituteCCombineAAdaptMModify/MagnifyPPut to other useEEliminateRReverse/Rearrange

Scamper technique is an innovative technique used to develop existing products or services of the…

Answered: tunities) we are going to do a scenario…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1a)Jackery Explorer 1000 Portable Power Station How does this product satisfy consumer needs? (Highlight one answer) It satisfies Functional needs It satisfies Psychological needs It satisfies both types of needs It satisfies neither type of need Explain your answer: 1b) Based on what you learned about this product, describe the B2C marketing mix. Product: Price: Place: Promotion: 1c) Consider Home Depot as a B2B customer (retailer) for this product. Describe Jackery’s B2B marketing mix. If any of the 4Ps are different than the B2C marketing mix, explain how and why. Product: Price: Place: Promotion:
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You are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan. Consumer/Marketplace Insights and Micro-Moments Resource: Read the articles from the University Library. Perform a price/quality segmentation analysis using the resources provided in the University Library. You will need toYou are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan. Consumer/Marketplace Insights and Micro-Moments Resource: Read the articles from the University Library. Perform a price/quality segmentation analysis using the resources provided in the University…
1. Review the provided CRM data to guide you in selecting the buying firm that will maximize revenue for DataLocker. Once you have analyzed the CRM data, select the appropriate industry that will maximize revenue for DataLocker: Small Size Manufacturing Small Size Hospitality Small Size Services Medium Size Manufacturing Medium Size Hospitality Medium Size Services Large Size Manufacturing Large Size Hospitality Large Size Services
Diamond V Mills makes yeast they generally sell B2B to breweries, bakeries and wholesalers. They want to enter the B2C market. They have designed and engineered the product and packaging, assigned price and created a compelling social media and advertising campaign. They currently are not sure how to get it to the B2C market. What "P" of marketing are they missing? O place O perceived value O promotion O price O product
1a) A YouTube advertisement has received a CPM of $20. The amount of people that have seen this ad is 150,000. What is the total cost of this advertisement? 1b) The total cost of running an Amazon AD is $4,000,000., if we estimate CPM of $20. How many viewers are expected to watch the AD? 1c) An influencer who focuses her content on skincare products reaches 500,000 people through her TikTok account on a video. An emerging brand asks her to do a review of their products where for 40 seconds of video the influencer is paid $8,600. Determine the CPM.
Introduction to business question
Market segmentationa.) Involves looking at the entire marketplace as oneb.) Involves dividing the marketplace into smaller interest groupsc.) Usually decreases total salesd.) Is no longer used by successful marketing strategies
While the ability to determine your own destiny is the prime reason for SERP keyword purchase, there are other advantages to using the system. These include all but: O brand building O buying top spot for ad listing O guaranteed return on investment O optimizing keywords
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Step 3 - Choose the target market Activity: Which are potential specific positive (+) and negative (-) reasons that could make the need you are addressing commercially viable or not? • Report creating a summary figure of your analysis
m.com-Onli... Booking.com McAfee Security a Amazon.com - Onli... ny Marketing Research Assessment i 9 Mc Graw Hill Multiple Choice The marketing research industry relies on ethical standards to help gain the trust of consumers. Establishing trust increases individuals' willingness to participate in research. ensures accurate research results. Content G Image result for cur... informs companies when to cease research. decreases the cost of research. increases the cost of research. 13 Q Saved 6252Fmghmiddl...

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