True or FalseThe growth stage is marked by a rapid climb in sales. Early adopters like the product and additional consumers start buying it. New competitors enter, attracted by the opportunities. They introduce new product features and expand distribution. Prices stabilize or fall slightly, depending on how fast demand increases. The PLC focuses on what’s happening to a particular product or brand rather than the overall market, it yields a product-oriented rather than a market-oriented picture. Like products, markets evolve through four stages: emergence, growth, maturity, and decline. A downturn is an opportunity for marketers to learn even more about what consumers are thinking, feeling, and doing, especially the loyal customer base that yields so much of a brand’s profitability.

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Answered: True or False The growth stage is…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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True or False

The growth stage is marked by a rapid climb in sales. Early adopters like the product and additional consumers start buying it. New competitors enter, attracted by the opportunities. They introduce
new product features and expand distribution. Prices stabilize or fall slightly, depending on how fast demand increases.
The PLC focuses on what’s happening to a particular product or brand rather than the overall market, it yields a product-oriented rather than a market-oriented picture. Like products, markets evolve through four stages: emergence, growth, maturity, and decline.
A downturn is an opportunity for marketers to learn even more about what consumers are thinking, feeling, and doing, especially the loyal customer base that yields so much of a brand’s profitability.

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