The Hallmark Company was inspired by the popularity of Jan Karon’s best-selling novels about Mitford, a fictional town in the United States, to develop a new line of products for Hallmark Stores. Hallmark created hundreds of Mitford-inspired products that authentically bring “the little town with the big heart” into tangible reality. The products include greeting cards, party ware and gift-wrap, mugs, and puzzles for Hallmark’s existing customers. Which strategy did Hallmark use? a. market development b. market penetration c. product penetration d. product development

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Financial decisions

Financial decisions are important choices that individuals and businesses make about how to use their money. Financial decisions can impact a person or company's short-term and long-term financial stability. Decisions like whether to save, invest, or spend money, whether to take on debt or what kind of insurance to purchase, are some common financial decisions. Decisions on how to manage risks, such as the risk of losing money if investments do not perform as expected or the risk of not having enough money saved for retirement, are also a part of financial decision-making.