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The board has been reviewing our current product portfolio with the goal of identifying which markets provide the best opportunities for growth. Central to this discussion is an understanding of what markets have the most barriers to entry, so we can avoid these segments. We have already ruled out any moves into the low end market. In your assessment, which two segments have the most barriers to entry? Sincerely, Lawrence Lawrence Shift Board Member, Strategy | Andrews Corporation O Perfomance and High End O Traditional and High End O Size and Performance O None of the segments have significant barriers

The board has been reviewing our current product portfolio with the goal of identifying which markets provide the best opportunities for growth. Central to this discussion is an understanding of what markets have the most barriers to entry, so we can avoid these segments. We have already ruled out any moves into the low end market. In your assessment, which two segments have the most barriers to entry? Sincerely, Lawrence Lawrence Shift Board Member, Strategy | Andrews Corporation O Perfomance and High End O Traditional and High End O Size and Performance O None of the segments have significant barriers

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The board has been reviewing our current product portfolio with the goal of identifying which markets provide the best opportunities for growth. Central to this discussion is an understanding of what markets have the most barriers to entry, so we can avoid these segments. We have already ruled out any moves into the low end market. In your assessment, which two segments have the most barriers to entry? Sincerely, Lawrence Lawrence Shift Board Member, Strategy | Andrews Corporation O Perfomance and High End Traditional and High End O Size and Performance None of the segments have significant barriers
Transcribed Image Text:The board has been reviewing our current product portfolio with the goal of identifying which markets provide the best opportunities for growth. Central to this discussion is an understanding of what markets have the most barriers to entry, so we can avoid these segments. We have already ruled out any moves into the low end market. In your assessment, which two segments have the most barriers to entry? Sincerely, Lawrence Lawrence Shift Board Member, Strategy | Andrews Corporation O Perfomance and High End Traditional and High End O Size and Performance None of the segments have significant barriers
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