L'Oreal India - Case Study - Where Beauty Meets Tradition Business and marketing background A review of the company and their marketing efforts Issues and Opportunities as provided within the case A recommended strategy or course of action Expected business and brand marketing outcomes based on your recommended strategy or course of action Risks associated with your strategic course and high-level mitigation plans
L'Oreal India - Case Study - Where Beauty Meets Tradition Business and marketing background A review of the company and their marketing efforts Issues and Opportunities as provided within the case A recommended strategy or course of action Expected business and brand marketing outcomes based on your recommended strategy or course of action Risks associated with your strategic course and high-level mitigation plans
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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L'Oreal India - Case Study - Where Beauty Meets Tradition
- Business and marketing background
- A review of the company and their marketing efforts
- Issues and Opportunities as provided within the case
- A recommended strategy or course of action
- Expected business and brand marketing outcomes based on your recommended strategy or course of action
- Risks associated with your strategic course and high-level mitigation plans
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