The best test of whether potential entry is a strong or weak competitive force is A) whether the industry's driving forces make it harder or easier for new entrants to be successful. B) the strength of buyer loyalty to existing brands. C) whether the strategies of industry members are well matched to the industry's key success factors. D) whether the industry offers an opportunity for a blue ocean strategy. E) to ask if the industry's growth and profit prospects are strongly attractive to potential entry candidates.
The best test of whether potential entry is a strong or weak competitive force is A) whether the industry's driving forces make it harder or easier for new entrants to be successful. B) the strength of buyer loyalty to existing brands. C) whether the strategies of industry members are well matched to the industry's key success factors. D) whether the industry offers an opportunity for a blue ocean strategy. E) to ask if the industry's growth and profit prospects are strongly attractive to potential entry candidates.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The best test of whether potential entry is a strong or weak competitive force is
A) whether the industry's driving forces make it harder or easier for new entrants to be successful.
B) the strength of buyer loyalty to existing brands.
C) whether the strategies of industry members are well matched to the industry's key success factors.
D) whether the industry offers an opportunity for a blue ocean strategy.
E) to ask if the industry's growth and profit prospects are strongly attractive to potential entry candidates.
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