Thabo Auto Parts is a very small scrapyard in Bloemfontein that started operating in February 2021 and they sell parts for BMW cars. Currently, they serve the customers in Bloemfontein. Even though Thabo Auto Parts has a limited marketing budget and few resources (e.g., employees), they are considering engaging in digital marketing. They already have a Facebook account that is used once a week to only post items on promotion to their 50 followers. Thabo Auto Parts manager states that they have seen too little benefits from marketing on Facebook, and they are, therefore, reluctant to invest further into digital marketing. The manager of Thabo Auto Parts has approached you for advice   Identify the mistakes, if any, that Thabo Auto Parts did when using Facebook for marketing, discuss what they should consider for optimal benefits of Facebook marketing

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
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Thabo Auto Parts is a very small scrapyard in Bloemfontein that started operating in February 2021 and they sell parts for BMW cars. Currently, they serve the customers in Bloemfontein. Even though Thabo Auto Parts has a limited marketing budget and few resources (e.g., employees), they are considering engaging in digital marketing. They already have a Facebook account that is used once a week to only post items on promotion to their 50 followers. Thabo Auto Parts manager states that they have seen too little benefits from marketing on Facebook, and they are, therefore, reluctant to invest further into digital marketing. The manager of Thabo Auto Parts has approached you for advice

 

Identify the mistakes, if any, that Thabo Auto Parts did when using Facebook for marketing, discuss what they should consider for optimal benefits of Facebook marketing

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