True, false A company Web site represents the integrated platform that supports all other promotional and retail activities. True, false An important element in the development of digital marketing is the ability to synchronize content on a customer's multiple devices. True, false Companies find it easy to promote their brands online and to communicate information about their products and services. Which of the following is an important use of mobile device engagement platforms in the hospitality industry? Guest pre arrival stage Product development stage Creativity stage Competition stage

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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True, false A company Web site represents the integrated platform that supports all other promotional and retail activities.

True, false An important element in the development of digital marketing is the ability to synchronize content on a customer's multiple devices.

True, false Companies find it easy to promote their brands online and to communicate information about their products and services.

 Which of the following is an important use of mobile device engagement platforms in the hospitality industry? 

 

Guest pre arrival stage  

 

Product development stage 

 

Creativity stage 

 

Competition stage 

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