[target] According to the text, all of these are criteria used for selecting target market segments except which? O competitive position O market size O simplicity and cost of assigning potential buyers to segments compatibility with the organization's objectives and resources O cost of reaching the segment

[target] According to the text, all of these are criteria used for selecting target market segments except which? O competitive position O market size O simplicity and cost of assigning potential buyers to segments compatibility with the organization's objectives and resources O cost of reaching the segment

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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