Gold Class Electricals, a consumer-electronics firm, targets market segments based on factors such as country, age, social class, usage rate, and benefits sought. The company divides its markets based on  A) multiple segmentation bases  B) psychographic segmentation bases  C) geographic regions  D) demographic variable E) behavioral variables

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.9: Classifying Segmentation Variables
Problem 1LO
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Gold Class Electricals, a consumer-electronics firm, targets market segments based on factors such as country, age, social class, usage rate, and benefits sought. The company divides its markets based on 
A) multiple segmentation bases 
B) psychographic segmentation bases 
C) geographic regions 
D) demographic variable
E) behavioral variables 

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