Gold Class Electricals, a consumer-electronics firm, targets market segments based on factors such as country, age, social class, usage rate, and benefits sought. The company divides its markets based on  A) multiple segmentation bases  B) psychographic segmentation bases  C) geographic regions  D) demographic variable E) behavioral variables

Market segmentation can be best described as the process of Select one: O a. turning marketing plans into marketing actions to accomplish strategic marketing objectives O b. dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate marketing programs O c. assigning specific human attributes to a given brand O d. evaluating each market segment's attractiveness and selecting one or more segments to enter

As a marketer for a major wine company, you implement a marketing program based on occasion-based segmentation. You market some products as 'gifts, others as 'celebratory' and others for 'cellaring'. You action is an example of: O psychographic segmentation O demographic segmentation O behavioural segmentation O geographic segmentation

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What type of segmentation is the primary starting point for most marketers?

How does Nederlander achieve the three major criteria foreffective market segmentation

I need this question done in 10 minutes    A. Explain differentiated (multi segment) and undifferentiated (mass marketing) target marketing strategies for a bookshop selling books, magazines, and stationery. Is a concentrated (niche) target marketing approach likely to be useful? Answer yes or no and explain why or why not.  B. Describe a specific segment that would be a useful target market for a magazine called Fishing New Zealand. (use all four segmentation bases – Demographics, Geographics, Psychographics and Behaviour).  C. Does gender based segmentation of the pen product category make sense? Answer yes or no and then explain your answer.

List at least three different segmentation options within each of the four broad segmentation categories: geographic, demographic, psychographic and behavioral. Do this for both of the products. Prodcuts are vehicles (Kia Sedona and Porsche 911 Turbo)   PRODUCT 1: Kia SedonaGeographic Item 1 Item 2 Item 3Demographic Item 1 Item 2 Item 3Psychographic Item 1 Item 2 Item 3Behavioral Item 1 Item 2 Item 3PRODUCT 2:Porsche 911 TurboGeographic Item 1 Item 2 Item 3Demographic Item 1 Item 2 Item 3Psychographic Item 1 Item 2 Item 3Behavioral Item 1 Item 2 Item 3

The new Pick n Pay stores will be targeted towards a more wealthier population. Critcially describe the sampling process, and discuss which sampling methods would be best suited for your research.

For each of the following products, identify the segmentation base that you consider the best for targeting consumers: (a) biscuits, (b) shampoo, (c) wireless broadband, and (d) holidays. Explain your choices. You are required to use 4 key types of market segmentation provided Geographic, Demographics, Psychographics, Behaviour