Students are to describe any TWO (2) activities undertaken by a company in their community that they would consider to be marketing activities. 1.You are to describe themarketing activities that you encountered/ experienced or observed 2. Identify what marketing activities you consider them to be? 3. Explain in your own words what is the company that is undertaking the activities trying to do. What do you think is their objective(s)?
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
Students are to describe any TWO (2) activities undertaken by a company in their
community that they would consider to be marketing activities.
1.You are to describe themarketing activities that you encountered/ experienced or observed
2. Identify what marketing activities you consider them to be?
3. Explain in your own words what is the company that is undertaking the activities trying
to do. What do you think is their objective(s)?
4. Who are the activities or messages targeted to?
5. Based on your reading of the course material, what marketing principles do these
activities demonstrate?
6. Do you consider the activities or messages to be effective? Why or why not?
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