The 2004 TV, print, billboard Dove campaign andthe 2013 web-only Dove campaign illustrate theincreasing power of social media and viral marketing.What are other social media–driven successfuladvertising campaigns?

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Q: Explain about Mobile Marketing.

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Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.