When developing a social media campaign, what is critical and uniqueabout the copy and images used on social media compared to otherforms of IMC?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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When developing a social media campaign, what is critical and unique
about the copy and images used on social media compared to other
forms of IMC?
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