store. The management made sure to place rattles on a sterilized mat and asked the mothers to allow the babies to crawl towards the rattles. Management then made a note of the rattles that the babies played with the most. This type of research is called:
store. The management made sure to place rattles on a sterilized mat and asked the mothers to allow the babies to crawl towards the rattles. Management then made a note of the rattles that the babies played with the most. This type of research is called:
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Baby Bop wants to stock some rattles of different colours and shapes but they are not sure which ones to buy. They decided to invite five (5) mothers of babies - 6 months to 9 months old - to bring them into the store. The management made sure to place rattles on a sterilized mat and asked the mothers to allow the babies to crawl towards the rattles. Management then made a note of the rattles that the babies played with the most. This type of research is called:
a.
Shadowing
b.
Ethnographic research
c.
Watching
d.
Test marketing
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