store.  The management made sure to place rattles on a sterilized mat and asked the mothers to allow the babies to crawl towards the rattles.  Management then made a note of the rattles that the babies played with the most.  This type of research is called:

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Baby Bop wants to stock some rattles of different colours and shapes but they are not sure which ones to buy.  They decided to invite five (5) mothers of babies -  6 months to 9 months old - to bring them into the store.  The management made sure to place rattles on a sterilized mat and asked the mothers to allow the babies to crawl towards the rattles.  Management then made a note of the rattles that the babies played with the most.  This type of research is called:


 

a.

 

Shadowing


 

b.

 

 

Ethnographic research


 

c.

 

 

Watching


 

d.

 

Test marketing

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