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1. It was a young girl's birthday. One of the guests brought a big box of chocolate candies. The candies were shaped like small bottles filled with thick raspberry syrup. Everybody like them. One of the guests said, "I wonder how these candies are made." First they made the bottles and then they filled them up with syrup," explained another guest. "The syrup would have to be very thick, otherwise the candy would not be sturdy enough," said the third guest. "At the same time, the syrup would be very difficult to pour into the bottle. It is possible to warm the syrup making it more liquid. The problem now is that the syrup would melt the chocolate bottle. We would gain in quantity and lose in quality. There would be many defective candies". How could it be done?

1. It was a young girl's birthday. One of the guests brought a big box of chocolate candies. The candies were shaped like small bottles filled with thick raspberry syrup. Everybody like them. One of the guests said, "I wonder how these candies are made." First they made the bottles and then they filled them up with syrup," explained another guest. "The syrup would have to be very thick, otherwise the candy would not be sturdy enough," said the third guest. "At the same time, the syrup would be very difficult to pour into the bottle. It is possible to warm the syrup making it more liquid. The problem now is that the syrup would melt the chocolate bottle. We would gain in quantity and lose in quality. There would be many defective candies". How could it be done?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. It was a young girl's birthday. One of the guests brought a big box of chocolate candies. The candies were shaped like small bottles filled with thick raspberry syrup. Everybody like them. One of the guests said, "I wonder how these candies are made." First they made the bottles and then they filled them up with syrup," explained another guest. "The syrup would have to be very thick, otherwise the candy would not be sturdy enough," said the third guest. "At the same time, the syrup would be very difficult to pour into the bottle. It is possible to warm the syrup making it more liquid. The problem now is that the syrup would melt the chocolate bottle. We would gain in quantity and lose in quality. There would be many defective candies". How could it be done?
Transcribed Image Text:1. It was a young girl's birthday. One of the guests brought a big box of chocolate candies. The candies were shaped like small bottles filled with thick raspberry syrup. Everybody like them. One of the guests said, "I wonder how these candies are made." First they made the bottles and then they filled them up with syrup," explained another guest. "The syrup would have to be very thick, otherwise the candy would not be sturdy enough," said the third guest. "At the same time, the syrup would be very difficult to pour into the bottle. It is possible to warm the syrup making it more liquid. The problem now is that the syrup would melt the chocolate bottle. We would gain in quantity and lose in quality. There would be many defective candies". How could it be done?
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