Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Alcohol

Transcribed Image Text:Completed
Page 1 of 5
Which of the following is true?
O Letting people get to the point of having to be "cut off" is good business.
O Guests like to be cut off.
O When refusing a sale, you should let the person know you think that they are drunk and should not be drinking any
more alcohol.
O When refusing a sale, you should be courteous and firm about your refusal.
Z Save
© 2014 America's Alcohol Certified Education Association e POSITIVE SSL
BY COMODO
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