Southwest Airlines' executive chairman states, "We value our employees first." Which of the following statements best explains this statement? a) Southwest Airlines has only had to layoff 5 percent of its workforce during the Great Recession, in part due to its emphasis on employees. b) The activity of HR is important in an organization but all profit-making activities should be prioritized before employee satisfaction and employee retainment. c) Southwest Airlines exclusively focuses on attaining the profit maximization goal as a way to retain employees. d) A company's people are its life-blood. They are the face and hands of the enterprise. To that end, Southwest Airlines values its employees as its most valuable asset.
Southwest Airlines' executive chairman states, "We value our employees first." Which of the following statements best explains this statement? a) Southwest Airlines has only had to layoff 5 percent of its workforce during the Great Recession, in part due to its emphasis on employees. b) The activity of HR is important in an organization but all profit-making activities should be prioritized before employee satisfaction and employee retainment. c) Southwest Airlines exclusively focuses on attaining the profit maximization goal as a way to retain employees. d) A company's people are its life-blood. They are the face and hands of the enterprise. To that end, Southwest Airlines values its employees as its most valuable asset.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Southwest Airlines' executive chairman states,
"We value our employees first." Which of the following statements best
explains this statement?
a) Southwest Airlines has only had to layoff 5 percent of its workforce during the Great Recession, in part due
to its emphasis on employees.
b) The activity of HR is important in an organization but all profit-making activities should be prioritized
before employee satisfaction and employee retainment.
c) Southwest Airlines exclusively focuses on attaining the profit maximization goal as a way to retain
employees.
d) A company's people are its life-blood. They are the face and hands of the enterprise. To that end, Southwest
Airlines values its employees as its most valuable asset.
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