Set up  choose a public company to analyze. You may use the same company as the Value Chain & PEST analysis, but it should be part of a highly competitive environment, such as the motor industry or the streaming service. Once you have selected a company, read this email from your supervisor to learn more about what is expected in the analysis. TO: [Your Name] DATE: [Today's Date] FROM: [Name] SUBJECT: Competitive Analysis As you know, our company is part of a highly competitive market. The CEO is looking for ways to grow in the current market and potentially expand into new ones. Therefore, he has tasked our team and me to present possible solutions. To prepare, please analyze our main competitors and provide recommendations for competing in the market, which I can present to the CEO. I need your analysis and recommendations by the end of next week.  In your report, include key takeaways about our competitors, suggestions on new areas we could compete in, ideas for diversifying and differentiating our product, and possible ways to create new markets.  As always, let me know if you have any questions or need additional information. Sincerely, [Name, Job Title]

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Set up

 choose a public company to analyze. You may use the same company as the Value Chain & PEST analysis, but it should be part of a highly competitive environment, such as the motor industry or the streaming service.

Once you have selected a company, read this email from your supervisor to learn more about what is expected in the analysis.

TO: [Your Name]
DATE: [Today's Date]
FROM: [Name]
SUBJECT: Competitive Analysis

As you know, our company is part of a highly competitive market. The CEO is looking for ways to grow in the current market and potentially expand into new ones. Therefore, he has tasked our team and me to present possible solutions.

To prepare, please analyze our main competitors and provide recommendations for competing in the market, which I can present to the CEO. I need your analysis and recommendations by the end of next week. 

In your report, include key takeaways about our competitors, suggestions on new areas we could compete in, ideas for diversifying and differentiating our product, and possible ways to create new markets. 

As always, let me know if you have any questions or need additional information.

Sincerely,
[Name, Job Title]

 

 

 

 

 

 
 
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