What is knowledge? Data converted into a meaningful and useful context. Information collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making. Raw facts that describe the characteristics of an event or object. Skills, experience, and expertise, coupled with information and intelligence, which create a person's intellectual resources.
What is knowledge? Data converted into a meaningful and useful context. Information collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making. Raw facts that describe the characteristics of an event or object. Skills, experience, and expertise, coupled with information and intelligence, which create a person's intellectual resources.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:What is knowledge?
Data converted into a meaningful and useful context.
Information collected from multiple sources that analyzes patterns, trends, and
relationships for strategic decision making.
Raw facts that describe the characteristics of an event or object.
Skills, experience, and expertise, coupled with information and intelligence,
which create a person's intellectual resources.
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