What is knowledge? Data converted into a meaningful and useful context. Information collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making. Raw facts that describe the characteristics of an event or object. Skills, experience, and expertise, coupled with information and intelligence, which create a person's intellectual resources.

What is knowledge? Data converted into a meaningful and useful context. Information collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making. Raw facts that describe the characteristics of an event or object. Skills, experience, and expertise, coupled with information and intelligence, which create a person's intellectual resources.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Introduction to Business Presentation

A professional presentation of a company's products or practices is known as a business presentation. It is usually done with the help of auditory and graphical presentation tools like analytical data, projections, interactive whiteboards, smartboards, and much more. Intra-organizational and sales presentations are the most common types of business presentations. In general, providers give sales presentations in front of prospective consumers to promote their services, while intra-organizational presentations are given by company officials to their colleagues to propose new procedures or regulations.

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What is knowledge?
Data converted into a meaningful and useful context.
Information collected from multiple sources that analyzes patterns, trends, and
relationships for strategic decision making.
Raw facts that describe the characteristics of an event or object.
Skills, experience, and expertise, coupled with information and intelligence,
which create a person's intellectual resources.

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