The author of the article "Social-Impact Efforts that Create Real Value" argues that effective strategic ESG programsfocus primarily on operational efficiencies related to an industry's "common practices."assure all ESG-related issues receive equal attention by the companyrecognizes that companies that focus on material ESG issues significantly outperform their competitorsset their sights on particular ESG goals and shouldn't waver as conditions change

ESG - Environmental, Social and Governance. ESG programs are programs associated with Environmental,…

Answered: The author of the article…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The author of the article "Social-Impact Efforts that Create Real Value" argues that effective strategic ESG programs

focus primarily on operational efficiencies related to an industry's "common practices."
assure all ESG-related issues receive equal attention by the company
recognizes that companies that focus on material ESG issues significantly outperform their competitors
set their sights on particular ESG goals and shouldn't waver as conditions change

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