Tech Products Inc. is one of the world's leading technology companies known for its innovativeproducts, including the TechPhone, TechPad, Tech computers, and software services. At present,Tech Products Inc. is now facing significant challenges in an evolving industry landscape due toincreasing competition and the introduction of similar products on both the local, regional andglobal markets. The company is aware that internal and external drivers play a crucial role inshaping the strategic direction and overall performance of an organization, and that to remainrelevant they must be able to understand and respond to these drivers in an effective manner. Toassist them in formulating a comprehensive strategy that can help the company navigate thecomplex business environment it faces, Tech Products Inc. has hired you as a StrategicManagement Consultant.Further to an initial meeting with Management, it was ascertained that Tech Products Inc. has notbeen keeping abreast with the changes in the external operational environment and did not analyzethis against their current environment. Whilst they are aware that there are internal and externaltools which can assist, they have no idea how to use them to their benefit. They are aware howeverthat the current business strategy needs to urgently be reviewed to one which focuses more ondesign, user experience, and premium pricing to help set them apart from the competition. Thereis also a need to review the current global strategy to ensure that the company is reaping the bestpossible benefits, allowing the organization to capitalize on opportunities, manage riskseffectively, and create a robust foundation for long-term success. Their current organizationalstructure is one which organizes its workforce by function, such as design, engineering, marketing,and retail, which to date has worked well, but they are now unsure if it is serving their needs. Thecompany has been approached by various companies in the past who wished to create strategicalliances, but due to its top-ranking position in the market did not feel it was necessary at the time.Management is currently rethinking this position and requires some guidance as they aim toenhance their organisation and expand their market reach. Question: Provide recommendations for Tech Products Inc.
Tech Products Inc. is one of the world's leading technology companies known for its innovative
products, including the TechPhone, TechPad, Tech computers, and software services. At present,
Tech Products Inc. is now facing significant challenges in an evolving industry landscape due to
increasing competition and the introduction of similar products on both the local, regional and
global markets. The company is aware that internal and external drivers play a crucial role in
shaping the strategic direction and overall performance of an organization, and that to remain
relevant they must be able to understand and respond to these drivers in an effective manner. To
assist them in formulating a comprehensive strategy that can help the company navigate the
complex business environment it faces, Tech Products Inc. has hired you as a Strategic
Management Consultant.
Further to an initial meeting with Management, it was ascertained that Tech Products Inc. has not
been keeping abreast with the changes in the external operational environment and did not analyze
this against their current environment. Whilst they are aware that there are internal and external
tools which can assist, they have no idea how to use them to their benefit. They are aware however
that the current business strategy needs to urgently be reviewed to one which focuses more on
design, user experience, and premium pricing to help set them apart from the competition. There
is also a need to review the current global strategy to ensure that the company is reaping the best
possible benefits, allowing the organization to capitalize on opportunities, manage risks
effectively, and create a robust foundation for long-term success. Their current organizational
structure is one which organizes its workforce by function, such as design, engineering, marketing,
and retail, which to date has worked well, but they are now unsure if it is serving their needs. The
company has been approached by various companies in the past who wished to create strategic
alliances, but due to its top-ranking position in the market did not feel it was necessary at the time.
Management is currently rethinking this position and requires some guidance as they aim to
enhance their organisation and expand their market reach.
Question: Provide recommendations for Tech Products Inc.
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