Discuss the importance of technology acquisition in the modern enterprise. Specifically, address: How it can improve efficiencies How it can be used to achieve competitive advantage The advantages and disadvantages of technology designed specifically for an organization What happens to companies who fail to invest in technology continually.

Discuss the importance of technology acquisition in the modern enterprise. Specifically, address: How it can improve efficiencies How it can be used to achieve competitive advantage The advantages and disadvantages of technology designed specifically for an organization What happens to companies who fail to invest in technology continually.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Discuss the importance of technology acquisition in the modern enterprise. Specifically, address:

How it can improve efficiencies
How it can be used to achieve competitive advantage
The advantages and disadvantages of technology designed specifically for an organization
What happens to companies who fail to invest in technology continually.

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Step 1: Definition of technology acquisition

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Step 2: Explanation of how it can improve efficiencies

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Step 3: Explanation of how it can be used to achieve competitive advantage

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Step 4: Explanation of advantages of technology designed specifically for an organization

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Step 5: Explanation of disadvantages of technology designed specifically for an organization

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Step 6: Explanation of what happens to companies who fail to invest in technology continually

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