Identify one of the emerging technologies (or research stream) in the Gartner, MIT, and World Economic Forum readings. Do additional research include 4-5 citations about the topic. Perform an analysis of the technology and develop a strategic plan by which a company (either existing or new but be sure to specify) may decide to compete. The plan should be clearly supported by a framework or combination of frameworks (e.g. the socio-technical). In a analysis, pay attention to the prescriptions in the Khanna article and how it might help shape a strategy.
Identify one of the emerging technologies (or research stream) in the Gartner, MIT, and World Economic Forum readings. Do additional research include 4-5 citations about the topic. Perform an analysis of the technology and develop a strategic plan by which a company (either existing or new but be sure to specify) may decide to compete. The plan should be clearly supported by a framework or combination of frameworks (e.g. the socio-technical). In a analysis, pay attention to the prescriptions in the Khanna article and how it might help shape a strategy.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Identify one of the emerging technologies (or research stream) in the Gartner, MIT, and World Economic Forum readings. Do additional research include 4-5 citations about the topic. Perform an analysis of the technology and develop a strategic plan by which a company (either existing or new but be sure to specify) may decide to compete. The plan should be clearly supported by a framework or combination of frameworks (e.g. the socio-technical). In a analysis, pay attention to the prescriptions in the Khanna article and how it might help shape a strategy.
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