Answered: service aligns with the current…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Note:To prevent plagiarism and collusion please ensure proper reference and paraphrasing. Select an organisation with which you are familiar and assume that you are the marketing executive of the organisation. Your organisation is considering launching a new product/service, and the marketing manager has asked you to deliver a presentation to the board. Your presentation must show how the new product or service aligns with the current business strategy. Your presentation must cover the following aspects: 1. Conduct a situational market analysis for your organisation, including the external factors that affect your organisation, and assess how the opportunities and threats you have identified relate to the organisation’s strategic objectives and competitive position. Your responses to this question should evaluate: • How external factors (e.g. a change in government, and/or the needs and expectations of shareholders) can affect the business strategy, marketing opportunities and the competitive position of your chosen organisation. • How the needs and expectations of stakeholders for your chosen organisation impact on its strategic business planning.

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