SECTION A1. Warm Their Feet, producers of durable locally made suede boots intend to close down their PR unit and allow onlythe Advertising and Marketing units to function with the excuse that the Advertising and Marketing units are alreadydoing what the PR unit was seeking to do. As a PR consultant;(a) Explain two (2) ways in which these three units differ in terms of their functions ((b) Give three (3) reasons why in a society like Ghana, Warm Their Feet needs the PR unit.

A business is described as an organization that is formed by individuals or groups of people to…

Answered: SECTION A 1. Warm Their Feet, producers…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Advertising plays an important role in today’s competitive world. Ethicsrepresent moral standards or judgments of a society which tends to evaluate human behavior. Advertising is often criticized for not being able to meet ethical standards of society as it goes beyond the traditional role of ‘fair and truthful’ information and portraits obscene, undesirableand unethical scenes giving a detrimental result especially on the young population of the society. The ethical aspect of Indian advertisement is extremely important for restoration of our Indian culture, norms, ethics and heritage. There are certain statutory prohibition and regulationsof such unethical advertisements and establishment of self-regulatory body like ASCI to tackle the problem. “Comment”.
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an YED electronic business competitor recenlty went bankrupt and they saw a great potential to expand their stores across the country. They built 200 more stores in the country, from the 5 years data thier global sales were increasing while their global profit was decreasing over the period. Other competitors came into market and were doing great beacuse of low prices they offered for same products, so the YED electronic spended huge money on advertising and on its e-commerce capabilities, which increased its overall costs. So Provide four alternatives with advanatges and disadvantages for each, that how could they have done their business and increased the global profit.
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Ethics Several online stores now sell products to consumers at different prices based on the user’s information, such as geographic location—which determinesyour proximity to competitors and your area’s averageincome. Although this practice, known as Internetprice discrimination, is not illegal, some would say itis unethical. Do you believe this practice is unethical?Should this practice be illegal? If you think the practiceshould be legal, should retailers be required to put adisclaimer on their site? explain your reasoning.
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A leading listed alcohol manufacturing company (‘Company A’) has introduced a new type of drink with both alcoholic and non-alcoholic variants. The company has hired Rajesh as the new advertising executive entrusted with the purpose of selling the drink. Rajesh has attempted to sell the drink by undertaking a number of strategies which include:(a) Setting it at a price below the cost price(b) Targeting online advertising of the drink to potential customers based on their personally identifiable information(c) Using celebrities to promote the non-alcoholic version of the drink which has the same brand name(d) Providing a loyalty scheme to bulk buyers through which customers can earn points and collect gifts for the purchase of the drink(e) Starting a mechanism under which customers can choose to add Rs. 10 to the price of each bottle of the drink (alcoholic and non-alcoholic) sold. This amount is then directly sent to an NGO for the education of the girl-childBeyond the advertising…
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