SECTION A1. Warm Their Feet, producers of durable locally made suede boots intend to close down their PR unit and allow onlythe Advertising and Marketing units to function with the excuse that the Advertising and Marketing units are alreadydoing what the PR unit was seeking to do. As a PR consultant;(a) Explain two (2) ways in which these three units differ in terms of their functions ((b) Give three (3) reasons why in a society like Ghana, Warm Their Feet needs the PR unit.

A business is described as an organization that is formed by individuals or groups of people to…

Answered: SECTION A 1. Warm Their Feet, producers…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Compare and contrast the four major types of marketing channels for consumer products. Through which Copyright 2020 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or type of channel is each of the following products most likely to be distributed? a. New automobiles b. Saltine crackers c. Cut-your-own Christmas trees d. New textbooks e. Sofas f. Soft drinks
6. Which selling practice is legal in Canada? A. Multi-level marketing B. Pyramid selling D. tort. C. Bait-and-switch D. Price maintenance 7. An owner receives notice that his property is on the future site of an expressway. He or she will most likely have to relinquish ownership due to
Strongly Disagree Disagree Agree Strongly Agree Question 4. Contests and games are used to identify new customers and reward loyal customers. 5. Stores such as Best Buy and Lowe's challenge competitors through price-matching programs. 6. Retailers do not use promotional activities to generate sales during slow periods. 7. When most people make a purchase, they don't rely on conversations with their family and friends to get their opinions. 8. Sometimes, I go online for information and opinions about specific products and services as well as about companies. 9. Very few people read ratings or customer reviews online before buying a product or using a service.
Compare and contrast the segment disclosures provided by Qantas and REX, comment on the strengths and limitations of each disclosure. Critically evaluate the comparability of the information provided by these two reporting entities.Your discussion should focus on the full segment disclosure provided by each entity (i.e. full Note 2 in Qantas annual report, and full Note 29 in REX annual report).
7. As important as CSR is for the community, it is equally valuable for a company by bringing the following benefits to the company justify with suitable examples. Brand Recognition ● ● Investor Relations Employee Engagement Risk Mitigation
2. What is your opinion of musicians licensing their music to advertisements? Is this "selling out" or is it a smart way for a win-win for marketers and musicians?
Using and making reference to the attached case information - identify and describe 4 external factors to direct distribution. using reference to case attached to support your answer.
What type of advertising do you propose your client use (e.g. Print, TV/Radio,Social Media, Giveaways) for a brand new coffee shop?Why should your client adopt this/these tactics (what is the expected businessbenefit)?When do you propose they launch the advertising for a brand new coffee shop? (Weekends, Major Holiday weekend, Major Holiday) Document your client’s potential advertising budget. Listthe potential expenses. The expenses should be presented in a table format.
Question 8: What are the four primary activities Doctrow refers to when talking about copyright? Select all that apply. A Making creator works B Distributing and selling creative works C Enjoying creative works D Critiquing creative works
1. Describe the CSR activities undertaken by any two large companies in your home country. 2. Justify: Responsible advertising is an important element of Corporate Social Responsibility (CSR). 3. List out some brands Doing Corporate Social Responsibility Successfully with suitable examples.
42- Microsoft creates software, including the Windows operating system and MS Office, for general purposes. Identify the nature of the selling Microsoft is doing? a. Microsoft is engaged in online selling b. Microsoft is engaged in services selling c. Microsoft is engaged in industrial selling d. Microsoft is engaged in door to door selling
True-False Questions 1.Broadly speaking, a business transaction that uses network access, computer-based systems, and a Web browser interface qualifies as electronic commerce. 2.Consumer-to-consumer electronic commerce refers to transactions between a business and the final consumer of the product. 3.Business-to-business electronic commerce refers to transactions between businesses where neither is the final consumer. 4.B2C sites are required to have quick download times, more instructions for site navigation, shopping carts, and methods for keeping user profiles. 5.The electronic commerce form of government can be referred to as e-gov. 6.Increased profit is an anticipated benefit when firms engage in electronic commerce. 7.Security is an issue for B2C and B2B transactions. 8.In 2000, electronic commerce accounted for more than $1 billion of economic activity in the United States. 9.Implementing electronic commerce is not a difficult task. 10.LEXIS-NEXIS is an external database that…

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