[practices] Practices that include filing warranty claims after the claim period, misredeeming coupons, and making fraudulent returns of merchandise are examples of O an acceptable consumer code of ethics. O normal and reasonable consumer behavior. O costs to be passed along to shareholders as a part of doing business. O violations of the Consumer Bill of Rights. O unethical practices by consumers.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question
(practices] Practices that include filing warranty claims after the claim period, misredeeming
coupons, and making fraudulent returns of merchandise are examples of
O an acceptable consumer code of ethics.
o normal and reasonable consumer behavior.
O costs to be passed along to shareholders as a part of doing business.
O violations of the Consumer Bill of Rights.
O unethical practices by consumers.
Transcribed Image Text:(practices] Practices that include filing warranty claims after the claim period, misredeeming coupons, and making fraudulent returns of merchandise are examples of O an acceptable consumer code of ethics. o normal and reasonable consumer behavior. O costs to be passed along to shareholders as a part of doing business. O violations of the Consumer Bill of Rights. O unethical practices by consumers.
Expert Solution
Concept

The ethics in marketing are important because:

  • It creates a good image in the minds of the public.
  • It helps in improving the sale volume of the companies. 
  • It boosts the employee morale because of the good reputation of the company.
  • Ethical Marketing helps keep a check on the malpractices and provides protection to consumers.
  • It protects the stakeholders. 

 

trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning