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- Which of the following will a patent protect?
- A brand name
- An artistic work
- A logo
- A manufacturing process
Answer : 4) is correct Answer .
A manufacturing process
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- CASE: Ethical Advertising? A hospital has placed billboards throughout the region with the following statement: “Are You a Victim of Sexual or Domestic Assault? Come to Warman Center Where We Will Treat You Immediately. Our Staff of Counsellors and Providers Have Received Special Sensitivity Training in This Area. You Are Our Main Concern.” A twenty-five-year-old college student presents to the Warman Center’s emergency department stating, “My boyfriend assaulted and raped me and I need help.” The registration clerk notices that there are fresh bruises and bleeding on her face, neck, and arms. The student fills out registration information and is asked to sit in the waiting room. Several hours pass. The young woman approaches the registration clerk and states, “I am really scared. I have pain. I am terribly upset about what has happened to me, and I just can’t sit here any longer.” The registration clerk responds, “Haven’t you seen all the ambulances come in? We have patients with…Which of the following statements about brand names is true? O It is always rational to prefer brand names over generic substitutes. O Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. O Brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different from generic versions. Read the following example and determine whether it illustrates a common critique or defense of advertising. Kevin sees a commercial for a Brand X clothing company that depicts the wearers of the clothes out having a good time with friends. Although he doesn't particularly need new clothes, the commercial prompts him to buy a Brand X t-shirt. This illustrates a common of advertising.Marketing emphasizes a process that is more "pull-focused" while sales are more "push-focused" choose an alternative False True
- Select a product, store, or service of relevanceto students on your campus. Using a sample ofstudents, measure its brand image. Develop amarketing strategy to improve its imageWhich one of the following perils would be covered under the commercial property policy broad form but not covered under the basic form? Damage due to weight of snow Damage due to vehicles Damage due to vandalism Damage due to explosion.Fiat Chrysler recalled over a million trucks due to a software defect related to at least one fatality. This software defect was found in a _____. safety-critical software system high-quality software system pre-market software evaluation cybersecurity assessment
- The government/society awards patents (temporary monopoly) for innovations so to a. Allow inventors time to recover the cost of the invention b. Allow inventors to realize some profit out of the invention c. Provide companies with incentives for technological innovation d. All of the aboveWhich of the intent levels is the most difficult to prove?Illustrate how can advertisers balance the need to make persuasive claims with the responsibility to ensure that those claims are truthful and not misleading?
