of a multi-domestic marketing strategy means t

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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42 Use of a multi-domestic marketing strategy means that a firm A. considers all foreign countries to have equally competitive situations with respect to its industry. B. uses universal promotional messages such as Coca-Cola employs C. tailors its products to effectively reach individual marketplaces D. disregards the principles of market segmentation. E. realizes significant economies of scale from mass production.
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Multi domestic strategy is one of the international market entry strategies used by companies. The details are discussed as follows 

 

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