Relating to the scenario above, examine the role of forecasting in strategic operational planning. How canincorrect forecasting impact an organisation’s operations and supply chain?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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Relating to the scenario above, examine the role of forecasting in strategic operational planning. How can
incorrect forecasting impact an organisation’s operations and supply chain?

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