EXHIBIT 9.4 Relationship of NEEDS OF THE ENVIRONMENT Environment and Flexibility Strategy to Organiza- tional Culture External Source: Based on Daniel Adaptability Culture R. Denison and Aneil K. Mishra, "Toward a Theory of Organizational Culture and Effectiveness," Organization Science 6, no. 2 (March-April 1995), 204-223; R. Hooi- jberg and F. Petrock, "On Cultural Change: Using the Competing Values Framework to Help Leaders Execute a Transformational Strategy." Human Resource Manage- ment 32 (1993), 29-50; and R. E. Quinn, Beyond Rational Management: Mastering the Paradoxes and Competing Demands of High Perfor mance (San Francisco: Jossey- Bass, 1988). STRATEGIC FOCUS Internal Stability Mission Culture Clan Culture Bureaucratic Culture
EXHIBIT 9.4 Relationship of NEEDS OF THE ENVIRONMENT Environment and Flexibility Strategy to Organiza- tional Culture External Source: Based on Daniel Adaptability Culture R. Denison and Aneil K. Mishra, "Toward a Theory of Organizational Culture and Effectiveness," Organization Science 6, no. 2 (March-April 1995), 204-223; R. Hooi- jberg and F. Petrock, "On Cultural Change: Using the Competing Values Framework to Help Leaders Execute a Transformational Strategy." Human Resource Manage- ment 32 (1993), 29-50; and R. E. Quinn, Beyond Rational Management: Mastering the Paradoxes and Competing Demands of High Perfor mance (San Francisco: Jossey- Bass, 1988). STRATEGIC FOCUS Internal Stability Mission Culture Clan Culture Bureaucratic Culture
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section: Chapter Questions
Problem 3SC
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Transcribed Image Text:EXHIBIT 9.4
Relationship of
NEEDS OF THE ENVIRONMENT
Environment and
Flexibility
Strategy to Organiza-
tional Culture
External
Source: Based on Daniel
Adaptability
Culture
R. Denison and Aneil K.
Mishra, "Toward a Theory of
Organizational Culture and
Effectiveness," Organization
Science 6, no. 2 (March-April
1995), 204-223; R. Hooi-
jberg and F. Petrock, "On
Cultural Change: Using the
Competing Values Framework
to Help Leaders Execute a
Transformational Strategy."
Human Resource Manage-
ment 32 (1993), 29-50; and
R. E. Quinn, Beyond Rational
Management: Mastering the
Paradoxes and Competing
Demands of High Perfor
mance (San Francisco: Jossey-
Bass, 1988).
STRATEGIC FOCUS
Internal
Stability
Mission
Culture
Clan
Culture
Bureaucratic
Culture
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