Welcome to The Fresh Connection company! As newly appointed Vice President, your task is to save your company from bankruptcy and make it as profitable as possible. The shareholders and all your employees are counting on you to make The Fresh Connection successful again! What will be your strategy when deciding on purchasing, operations, sales, and supply chain? What will be your long-term survival and changes?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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Welcome to The Fresh Connection company! As newly appointed Vice President, your task is to save your company from bankruptcy and make it as profitable as possible. The shareholders and all your employees are counting on you to make The Fresh Connection successful again! What will be your strategy when deciding on purchasing, operations, sales, and supply chain? What will be your long-term survival and changes?

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