QUESTION 3 [20 MARKS] In 1998 Michael Porter wrote an article - The Competitive Advantage of Nations. To this day, business use it to articulate where they will compete. Illustrate, using examples of products and business, the four (4) components of the Competitive Advantage Matrix. (20 marks)

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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QUESTION 3
[20 MARKS]
In 1998 Michael Porter wrote an article - The Competitive Advantage of Nations. To this day,
business use it to articulate where they will compete. Illustrate, using examples of products
and business, the four (4) components of the Competitive Advantage Matrix. (20 marks)
Transcribed Image Text:QUESTION 3 [20 MARKS] In 1998 Michael Porter wrote an article - The Competitive Advantage of Nations. To this day, business use it to articulate where they will compete. Illustrate, using examples of products and business, the four (4) components of the Competitive Advantage Matrix. (20 marks)
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