Question 1: You have been put in-charge of a marketing unit for a Car Manufacturing Company (Proton). Use the Fishbein Multi-attribute model to perform comparison on different attributes of the product against its competitors. AttributesImportanceProton-SAGAHonda - CITYToyota - YarisComfort Value for money Styling Road-Safety Drive Engine Durability Maintenance Also explain how you can utilize this data to change consumers’ attitude towards the brand on the basis of theories discussed in class? Question 1: You have been put in-charge of a marketing unit for a Car ManufacturingCompany (Proton). Use the Fishbein Multi-attribute model to perform comparison ondifferent attributes of the product against its competitors.AttributesImportanceProton-SAGAHonda - CITYToyota - YarisComfortValue for moneyStylingRoad-SafetyDriveEngineDurabilityMaintenanceAlso explain how you can utilize this data to change consumers' attitude towards the brandon the basis of theories discussed in class?

Many factors influence the consumer's buying behavior. The consumer's attitude can be changed by…

Answered: Question 1: You have been put in-charge…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question 1: You have been put in-charge of a marketing unit for a Car Manufacturing Company (Proton). Use the Fishbein Multi-attribute model to perform comparison on different attributes of the product against its competitors.


Attributes	Importance	Proton-SAGA	Honda - CITY	Toyota - Yaris
Comfort
Value for money
Styling
Road-Safety
Drive
Engine
Durability
Maintenance

Also explain how you can utilize this data to change consumers’ attitude towards the brand on the basis of theories discussed in class?

Transcribed Image Text:Question 1: You have been put in-charge of a marketing unit for a Car Manufacturing Company (Proton). Use the Fishbein Multi-attribute model to perform comparison on different attributes of the product against its competitors. Attributes Importance Proton-SAGA Honda - CITY Toyota - Yaris Comfort Value for money Styling Road-Safety Drive Engine Durability Maintenance Also explain how you can utilize this data to change consumers' attitude towards the brand on the basis of theories discussed in class?

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