Q4. The sales for a car model in Rocket Cars have shown stagnation in terms of volume. However the company still finds the product to be contributing well to the profitability. The brand is also witnessing strong competition from the other players as the segment has become very attractive due to the massive response the company got for the product. Evaluate the above scenario and suggest possible changes in the marketing strategy with respect to the four Ps’ (Product, Price, Place and Promotion).
Q4. The sales for a car model in Rocket Cars have shown stagnation in terms of volume. However the company still finds the product to be contributing well to the profitability. The brand is also witnessing strong competition from the other players as the segment has become very attractive due to the massive response the company got for the product. Evaluate the above scenario and suggest possible changes in the marketing strategy with respect to the four Ps’ (Product, Price, Place and Promotion).
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Q4. The sales for a car model in Rocket Cars have shown stagnation in terms of volume. However the company still finds the product to be contributing well to the profitability. The brand is also witnessing strong competition from the other players as the segment has become very attractive due to the massive response the company got for the product. Evaluate the above scenario and suggest possible changes in the marketing strategy with respect to the four Ps’ (Product, Price, Place and Promotion).
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning