Q.2 Burger Day oper­at­ed a “rank and yank” system, whereby employees were appraised and rat-ed once a year. After-wards, the bottom 10% were fired. Not exactly a recipe for employee engagement! Such an environment is a breeding ground for unhealthy com-pe-ti-tion, reduced team-work, and employee burnout. Now In 2021, under CEO, senior management of Burger day announced they want to replace this approach with a new performance tool. As you are the manager, suggest how employees should be rated and how to enhance employee engagement which enables employees to capture progress against their goals

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Q.2 Burger Day oper­at­ed a “rank and yank” system, whereby employees were appraised and rat-ed once a year. After-wards, the bottom 10% were fired. Not exactly a recipe for employee engagement! Such an environment is a breeding ground for unhealthy com-pe-ti-tion, reduced team-work, and employee burnout. Now In 2021, under CEO, senior management of Burger day announced they want to replace this approach with a new performance tool. As you are the manager, suggest how employees should be rated and how to enhance employee engagement which enables employees to capture progress against their goals.

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