Online taxi service is a very successful business these days. You are going to launch a similar type of carpooling service in Karachi. Conduct a feasibility analysis (Apply 4 components of feasibility analysis) and see whether the idea is viable or not? Follow all steps you learned in your Entrepreneurship course (Data gathering for concept statement is not required)

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Marketing Plan

A marketing plan is a roadmap used by a business organization to execute and track its marketing strategy. In other words, it is a set of specified actions intended to attract potential customers and clients and influence them to buy the product and services of the business organization.