Read the Enterprise Creation Lesson 5When you’re doing the Enterprise Creation reading, you’ll see question prompts. Once you’ve read the material, answer the following questions in a Word document.When evaluating a new business opportunity, what are the most important characteristics of the industry to understand and why?Describe the key aspects to evaluate competitors in reviewing a new business opportunity.How are substitute products identified and evaluated in relation to a new business opportunity?

Understanding the features of the sector is crucial when assessing a new business opportunity to…

Answered: When evaluating a new business…

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Read the Enterprise Creation Lesson 5

- When you’re doing the Enterprise Creation reading, you’ll see question prompts.

Once you’ve read the material, answer the following questions in a Word document.

When evaluating a new business opportunity, what are the most important characteristics of the industry to understand and why?
Describe the key aspects to evaluate competitors in reviewing a new business opportunity.
How are substitute products identified and evaluated in relation to a new business opportunity?

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