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In order to improve on his ice-cream business, write the following sections of the business plan for John. i. Ventures Profile ii. Motivation iii. Mission iv. Merchandize v. Market

In order to improve on his ice-cream business, write the following sections of the business plan for John. i. Ventures Profile ii. Motivation iii. Mission iv. Merchandize v. Market

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Before entering the University of Professional Studies, Accra (UPSA), John had thought of becoming an entrepreneur. His idea was to become one of the best entrepreneurs in the production of ice-cream. He was therefore ready to know what starting a business entailed. In UPSA, John learnt many topics in ‘Entrepreneurship Development’, including how to design a business plan. In order to improve on his ice-cream business, write the following sections of the business plan for John. i. Ventures Profile ii. Motivation iii. Mission iv. Merchandize v. Market
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