Like Nzambi Matee, think of a business idea that has the potential to succeed. Provide a detailed explanation of this business idea, including details of how the idea was generated and how the feasibility of the idea was determined. Kenyan Start-up Founder Nzambi Matee Recycles Plastic To Make Bricks That Are Stronger Than ConcreteNairobi-based start-up company, Gjenge Makers, founded by Nzambi Matee, has created a lightweight and low-cost building materialthat is made of recycled plastic with sand to make bricks that are stronger than concrete material. Nzambi Matee, a 29-year-oldtrained engineer and schooled in biochemistry, founded the new ways of converting waste into sustainable materials. With herinitiative, Matee has recently been named a Young Champion of the Earth 2020 Africa winner at the United Nations EnvironmentProgramme (UNEP).Her company Gjenge Makers' produces about 500-1000 bricks per day, recycling close to 500 kilograms of plastic waste a day. Hercompany gets the plastic waste from packaging factories or buys it from other recyclers, and she mixes plastic with sand as thebinder. The company has three machines. The extruder does the mixing of plastic waste with sand at very high temperatures andthen the press compresses it. Plastic is fibrous in nature, so therefore, the brick ends up having a stronger compression strength. Thebricks produced are highly durable and diminishes its maintaining cost. The company's paving bricks are fully certified by the KenyanBureau of Standards. They have a melting point over 350°C, and they are much stronger than their concrete equivalents.Matee, who specialised in material science and worked as an engineer in Kenya's oil industry, was inspired to launch her businessafter routinely coming across plastic bags strewn along Nairobi's streets. In 2017, she quit her job as a data analyst and set up asmall lab in her mother's back yard. There, she began creating and testing brick pavers, which are a combination of plastic andsand. Although her neighbours complained about the noisy machine she was using, Matee waited for one year to develop the rightratios for her paving bricks. She shut down her social life for a year, and put all her savings into the business. Through trial and error.she and her team learned that some plastics bind together better than others. Her project was given a boost when Matee won ascholarship to attend a social entrepreneurship training programme in the United States of America. With her paver samples packedin her luggage, she used the material labs in the University of Colorado Boulder to further test and refine the ratios of sand to plastic.With this process, Matee also developed the machinery she is using now to make the bricks.(Adapted from source: https://worldarchitecturelinks/egmen/kenyan-startup-founder-nzambi-matee-recycles-plastic toe-stronger thanconcrete.html#/text=Nalrobl2,20based%20startup: 20company20Gjenge.are%20stronger%20than%20concrete: 20material)

Certainly! Let's imagine a business idea inspired by Nzambi Matee's innovative approach to recycling…

Like Nzambi Matee, think of a business idea that has the potential to succeed. Provide a detailed explanation of this business idea, including details of how the idea was generated and how the feasibility of the idea was determined.

Like Nzambi Matee, think of a business idea that has the potential to succeed. Provide a detailed explanation of this business idea, including details of how the idea was generated and how the feasibility of the idea was determined.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Question

Kenyan Start-up Founder Nzambi Matee Recycles Plastic To Make Bricks That Are Stronger Than Concrete
Nairobi-based start-up company, Gjenge Makers, founded by Nzambi Matee, has created a lightweight and low-cost building material
that is made of recycled plastic with sand to make bricks that are stronger than concrete material. Nzambi Matee, a 29-year-old
trained engineer and schooled in biochemistry, founded the new ways of converting waste into sustainable materials. With her
initiative, Matee has recently been named a Young Champion of the Earth 2020 Africa winner at the United Nations Environment
Programme (UNEP).
Her company Gjenge Makers' produces about 500-1000 bricks per day, recycling close to 500 kilograms of plastic waste a day. Her
company gets the plastic waste from packaging factories or buys it from other recyclers, and she mixes plastic with sand as the
binder. The company has three machines. The extruder does the mixing of plastic waste with sand at very high temperatures and
then the press compresses it. Plastic is fibrous in nature, so therefore, the brick ends up having a stronger compression strength. The
bricks produced are highly durable and diminishes its maintaining cost. The company's paving bricks are fully certified by the Kenyan
Bureau of Standards. They have a melting point over 350°C, and they are much stronger than their concrete equivalents.
Matee, who specialised in material science and worked as an engineer in Kenya's oil industry, was inspired to launch her business
after routinely coming across plastic bags strewn along Nairobi's streets. In 2017, she quit her job as a data analyst and set up a
small lab in her mother's back yard. There, she began creating and testing brick pavers, which are a combination of plastic and
sand. Although her neighbours complained about the noisy machine she was using, Matee waited for one year to develop the right
ratios for her paving bricks. She shut down her social life for a year, and put all her savings into the business. Through trial and error.
she and her team learned that some plastics bind together better than others. Her project was given a boost when Matee won a
scholarship to attend a social entrepreneurship training programme in the United States of America. With her paver samples packed
in her luggage, she used the material labs in the University of Colorado Boulder to further test and refine the ratios of sand to plastic.
With this process, Matee also developed the machinery she is using now to make the bricks.
(Adapted from source: https://worldarchitecture
links/egmen/kenyan-startup-founder-nzambi-matee-recycles-plastic to
e-stronger than
concrete.html#/text=Nalrobl2,20based%20startup: 20company20Gjenge.are%20stronger%20than%20concrete: 20material)

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