Choose a challenge in starting a new business and how you may be able to address that challenge with a well-designed business plan. Challenge can be unique to either a start-up or on-going business or both.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Choose a challenge in starting a new business and how you may be able to address that challenge with a well-designed business plan. Challenge can be unique to either a start-up or on-going business or both.

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Introduction

A business plan is a written summarized document that contains the financial and operational objectives of the business. Preparing a business plan is the initial step in starting a business venture. The plan outlines operational, marketing and financial projections and analysis of the business. This plan is important for the internal as well as external stakeholders of the business. This is a fundamental document for every business. 

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