Mr.Shami is working as sales executive in Danube paints division. He initiates unsolicited sales calls as a prospecting technique. What type of source Mr.Shami is using to generate sales leads? a. Tele prospecting b. Cold calling c. Networking d. Prospect initiated

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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29- Mr.Shami is working as sales executive in Danube paints division. He initiates unsolicited sales calls as a prospecting technique. What type of source Mr.Shami is using to generate sales leads?
a.
Tele prospecting
b.
Cold calling
c.
Networking
d.
Prospect initiated
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