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QUESTION 8 Which of the following illustrates the abuse of respondents in marketing research? selling unnecessary or unwarranted research services not providing the promised incentive for completing interviews or questionnaires having friends and relatives fill out surveys not using the designated sample of respondents but rather anyone who is conveniently available to complete a surve revealing one's clients to the respondents

QUESTION 8 Which of the following illustrates the abuse of respondents in marketing research? selling unnecessary or unwarranted research services not providing the promised incentive for completing interviews or questionnaires having friends and relatives fill out surveys not using the designated sample of respondents but rather anyone who is conveniently available to complete a surve revealing one's clients to the respondents

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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QUESTION 8 Which of the following illustrates the abuse of respondents in marketing research? selling unnecessary or unwarranted research services not providing the promised incentive for completing interviews or questionnaires having friends and relatives fill out surveys not using the designated sample of respondents but rather anyone who is conveniently available to complete a survey revealing one's clients to the respondents 00
Transcribed Image Text:QUESTION 8 Which of the following illustrates the abuse of respondents in marketing research? selling unnecessary or unwarranted research services not providing the promised incentive for completing interviews or questionnaires having friends and relatives fill out surveys not using the designated sample of respondents but rather anyone who is conveniently available to complete a survey revealing one's clients to the respondents 00
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