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Case 2: You work for Red Company. You and a colleague, Basim, are asked by your manager to attend a weeklong conference in Los Angeles. At least 25 other employees from Red Co. are attending, as well as many customers and competitors from other institutions. At the conference, you attend every session and see many of the Red Co. people, but you never run into Basim Although you've left several phone messages for him, his schedule doesn't appear to allow room for a meeting. However, when you get back to the office, the department secretary, who is coordinating expense reports, mentions to you that your dinner in L.A. must have been quite the affair. When you ask, "what dinner?" she describes a dinner with 20 customers and Red Co. employees that Basim paid for at a posh L.A. restaurant. When you explain that you didn't attend, she shows you the expense report with your name listed as one of the attendees. 1. Identify the ethical issues involved in the above scenario? 2. What would you do in such a situation? (Relate it to ethical approach)

Case 2: You work for Red Company. You and a colleague, Basim, are asked by your manager to attend a weeklong conference in Los Angeles. At least 25 other employees from Red Co. are attending, as well as many customers and competitors from other institutions. At the conference, you attend every session and see many of the Red Co. people, but you never run into Basim Although you've left several phone messages for him, his schedule doesn't appear to allow room for a meeting. However, when you get back to the office, the department secretary, who is coordinating expense reports, mentions to you that your dinner in L.A. must have been quite the affair. When you ask, "what dinner?" she describes a dinner with 20 customers and Red Co. employees that Basim paid for at a posh L.A. restaurant. When you explain that you didn't attend, she shows you the expense report with your name listed as one of the attendees. 1. Identify the ethical issues involved in the above scenario? 2. What would you do in such a situation? (Relate it to ethical approach)

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Case 2: You work for Red Company. You and a colleague, Basim, are asked by your manager to attend a weeklong conference in Los Angeles. At least 25 other employees from Red Co. are attending, as well as many customers and competitors from other institutions. At the conference, you attend every session and see many of the Red Co. people, but you never run into Basim Although you've left several phone messages for him, his schedule doesn't appear to allow room for a meeting. However, when you get back to the office, the department secretary, who is coordinating expense reports, mentions to you that your dinner in L.A. must have been quite the affair. When you ask, "what dinner?" she describes a dinner with 20 customers and Red Co. employees that Basim paid for at a posh L.A. restaurant. When you explain that you didn't attend, she shows you the expense report with your name listed as one of the attendees. 1. Identify the ethical issues involved in the above scenario? 2. What would you do in such a situation? (Relate it to ethical approach)
Transcribed Image Text:Case 2: You work for Red Company. You and a colleague, Basim, are asked by your manager to attend a weeklong conference in Los Angeles. At least 25 other employees from Red Co. are attending, as well as many customers and competitors from other institutions. At the conference, you attend every session and see many of the Red Co. people, but you never run into Basim Although you've left several phone messages for him, his schedule doesn't appear to allow room for a meeting. However, when you get back to the office, the department secretary, who is coordinating expense reports, mentions to you that your dinner in L.A. must have been quite the affair. When you ask, "what dinner?" she describes a dinner with 20 customers and Red Co. employees that Basim paid for at a posh L.A. restaurant. When you explain that you didn't attend, she shows you the expense report with your name listed as one of the attendees. 1. Identify the ethical issues involved in the above scenario? 2. What would you do in such a situation? (Relate it to ethical approach)
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