Julian is a salesman for Frostee's Ice Cream Company, and he arranges a meeting with a local ice cream store to sell the company's flavors. Julian decides to wear a nice T-shirt and a pair of jeans to the meeting to match the dress code of the store. He starts by conversing with the store manager, who oversees the purchase orders for the store, and they begin builpig rapport. Julian then asks the manager questions about what types of ice cream flavors that customers have been requesting, along with what flavors are never available from the other sellers. He listens to the manager's responses and takes mental note of what the store needs to satisfy their customers. Julian has just completed the phase of the selling process. O presentation approach O prospecting O preapproach O closing [Frostee] Julian is a salesman for Frostee's Ice Cream Company, and hearranges a meeting with a local ice cream store to sell the company'sflavors. Julian decides to wear a nice T-shirt and a pair of jeans to themeeting to match the dress code of the store. He starts by conversingwith the store manager, who oversees the purchase orders for the store.and they begin building rapport. Julian then asks the manager questionsabout what types of ice cream flavors that customers have beenrequesting, along with what flavors are never available from the othersellers. He listens to the manager's responses and takes mental note ofwhat the store needs to satisfy their customers. Julian has justcompleted thephase of the selling process.presentationapproachO prospectingO preapproachO closing

There are many stages before which the final sales take place and each of these stages is important…

Answered: n for Frostee's Ice Cream Company, and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Julian is a salesman for Frostee's Ice Cream Company, and he arranges a meeting with a local ice cream store to sell the company's flavors. Julian decides to wear a nice T-shirt and a pair of jeans to the meeting to match the dress code of the store. He starts by conversing with the store manager, who oversees the purchase orders for the store, and they begin builpig rapport. Julian then asks the manager questions about what types of ice cream flavors that customers have been requesting, along with what flavors are never available from the other sellers. He listens to the manager's responses and takes mental note of what the store needs to satisfy their customers. Julian has just completed the phase of the selling process. O presentation approach O prospecting O preapproach O closing