Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
1. List clear sales and marketing objectives with outcome targets to identify how success will be measured.
2. Describe the relevant organizational strengths and weaknesses, and external opportunities and threats, as these relate to the sales and marketing objectives and selected country or region for market entry.
Information-
The target market is the USA
The company is Daiya Foods
The product is Gluten-free pizza
**NB: please add the reference at the end **
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